The dilemma of pull and push-price promotions
Year of publication: |
2010
|
---|---|
Authors: | Martín Herrán, Guiomar ; Sigué, Simon Pierre ; Zaccour, Georges |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 1, p. 51-68
|
Subject: | Preismanagement | Pricing strategy | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Szenariotechnik | Scenario analysis | Theorie | Theory |
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