Pricestrat; an applied strategic pricing model for nondurables
Year of publication: |
1982
|
---|---|
Authors: | Simon, Hermann |
Published in: |
Marketing planning models. - Amsterdam [u.a.] : North-Holland, ISBN 0-444-86369-9. - 1982, p. 23-41
|
Subject: | Preisgestaltung | Verbrauchsgut |
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