Pricing and advertising responses of national brands to store brand introduction
Liang Qiao
| Year of publication: |
2007
|
|---|---|
| Authors: | Qiao, Liang |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 111 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Stanford, Calif., Univ., Graduate School of Business, Diss., 2007 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754276