Pricing and alliance selection for a dominant retailer with an upstream entry
Year of publication: |
2015
|
---|---|
Authors: | Zhou, Yong-Wu ; Cao, Zong-Hong ; Zhong, Yuanguang |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 243.2015, 1 (16.5.), p. 211-223
|
Subject: | Pricing | Alliance choice | Supply chain management | Game | Lieferkette | Supply chain | Strategische Allianz | Strategic alliance | Einzelhandel | Retail trade | Markteintritt | Market entry | Spieltheorie | Game theory | Preismanagement | Pricing strategy |
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