Pricing and inventory management in the presence of strategic customers with risk preference and decreasing value
Year of publication: |
2015
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Authors: | Du, Jie ; Zhang, Juliang ; Hua, Guowei |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 164.2015, p. 160-166
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Subject: | Strategic customer | Risk preference | Customer value | Reimbursement contract | Kundenwert | Risikopräferenz | Risk attitude | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Lagerhaltungsmodell | Inventory model |
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