Pricing and Persuasive Advertising in a Differentiated Market
Year of publication: |
2015
|
---|---|
Authors: | Jiang, Baojun ; Srinivasan, Kannan |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 6, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2592837 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Essays in industrial organization
Karle, Heiko, (2009)
-
Rhodes, Andrew, (2015)
-
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun, (2016)
- More ...
-
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun, (2016)
-
Signaling through pricing by service providers with social preferences
Jiang, Baojun, (2014)
-
Firm strategies in the "mid tail" of platform-based retailing
Jiang, Baojun, (2011)
- More ...