Shattering the Myth of Costless Price Changes

Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.

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Year of publication:	2003
Authors:	Bergen, Mark ; Ritson, Mark ; Dutta, Shantanu ; Levy, Daniel ; Zbaracki, Mark
Published in:	European Management Journal. - Amsterdam : Elsevier, ISSN 0263-2373. - Vol. 21.2003, 6, p. 663-669
Publisher:	Amsterdam : Elsevier
Subject:	Pricing \| price setting \| price adjustment \| cost of price adjustment \| price change management \| investment in pricing processes \| supply chains \| customer costs of price adjustment

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.1016/j.emj.2003.09.018 [DOI] hdl:10419/206836 [Handle] RePEc:zbw:espost:206836 [RePEc]
Classification:	M31 - Marketing ; M10 - Business Administration. General ; M20 - Business Economics. General ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L16 - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure; Industrial Price Indices ; E31 - Price Level; Inflation; Deflation ; D40 - Market Structure and Pricing. General ; D20 - Production and Organizations. General
Source:	EconStor

Persistent link: https://www.econbiz.de/10012140591