Pricing - Calculating the Markup - When times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.
| Year of publication: |
2009
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|---|---|
| Authors: | Baumgarten, Jens ; Bushnell, Oliver ; Vidal, David |
| Published in: |
ABA bank marketing : the premier source of innovative marketing for the financial services industry. - Washington, DC : ABA Marketing Network, ISSN 1539-7890, ZDB-ID 20619030. - Vol. 41.2009, 5, p. 30-35
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