Pricing: The 'Value Meal' Approach Now more than ever banks need to consider a new pricing paradigm — Multiproduct and bundling pricing or relationship pricing — To boost customer relationships and offset fee-revenue declines.
Year of publication: |
2010
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Authors: | Baumgarten, Jens ; Bushnell, Oliver ; Vidal, David |
Published in: |
ABA bank marketing : the premier source of innovative marketing for the financial services industry. - Washington, DC : ABA Marketing Network, ISSN 1539-7890, ZDB-ID 20619030. - Vol. 42.2010, 5, p. 16-22
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