Pricing challenge in servitisation : can servitisation improve ecological sustenance?
Year of publication: |
2022
|
---|---|
Authors: | Rakesh, V. T. ; Menon, Preetha |
Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 18.2022, 1/2, p. 137-155
|
Subject: | brand equity | circular economy | customer equity | deservitisation | ecological sustenance | industrial services | pricing models | services marketing | servitisation | sustainability |
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