Pricing : concepts and methods for effective marketing
André Gabor
| Alternative title: | Gabor, André: Pricing: principles and practices |
|---|---|
| Year of publication: |
c1988 ; 2. ed.
|
| Authors: | Gabor, André |
| Publisher: |
Aldrshot, Hants : Gower |
| Subject: | Preis | Price | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 378 S Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed. published as: Pricing principles and practices. - London : Heinemann Educational, 1977. - Includes index Literaturangaben |
| ISBN: | 0-566-02703-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013499950