Pricing, frills, and customer ratings
Dmitri Kuksov; Ying Xie
| Year of publication: |
2010
|
|---|---|
| Authors: | Kuksov, Dmitri ; Xie, Ying |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 925-943
|
| Subject: | Preismanagement | Pricing strategy | Produktmanagement | Product management | Lieferantenbewertung | Supplier evaluation | Kundenzufriedenheit | Customer satisfaction | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736164