Competition in a status goods market
Year of publication: |
2012
|
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Authors: | Kuksov, Dmitri ; Xie, Ying |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 609-623
|
Subject: | Kundenwert | Customer value | Utilitarismus | Utilitarianism | Markenimage | Brand image | Wettbewerbsvorteil | Competitive advantage | Signalling | Garantie | Warranty |
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