Pricing in business-to-business contracts : sharing risk, profit, and information
Year of publication: |
2012
|
---|---|
Authors: | Kaya, Murat ; Özer, Özalp |
Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-954317-8. - 2012, p. 738-783
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Vertrag | Contract | Risikomanagement | Risk management |
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