Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information
Year of publication: |
2012
|
---|---|
Authors: | Kaya, Murat ; Özer, Özalp |
Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-175056-4. - 2012
|
Subject: | Vertrag | Contract | Risikomanagement | Risk management | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy |
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