Pricing in creative industry
Katarína Remeňová, Helena Majdúchová, Jakub Kintler
| Year of publication: |
2021
|
|---|---|
| Authors: | Remeňová, Katarína ; Majdúchová, Helena ; Kintler, Jakub |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Kreativsektor | Creative industries | Preismanagement | Pricing strategy | Kulturwirtschaft | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | 213 Seiten Illustrationen 21 cm x 14.8 cm, 273 g |
|---|---|
| Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. Band 543 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-339-12346-6 ; 3-339-12346-2 ; 978-3-339-12347-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490294