Pricing in marketing channels
Year of publication: |
2009
|
---|---|
Authors: | Sudhir, K. ; Datta, Sumon |
Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 319-354
|
Subject: | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Ökonometrisches Modell | Econometric model |
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