Pricing in position auctions and online advertising
Year of publication: |
2014
|
---|---|
Authors: | Yenmez, M. Bumin |
Published in: |
Economic theory : official journal of the Society for the Advancement of Economic Theory. - Berlin : Springer, ISSN 0938-2259, ZDB-ID 1059110-2. - Vol. 55.2014, 1, p. 243-256
|
Subject: | position auctions | online advertising | multidimensional types | ex post payoff equivalence | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy |
-
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie, (2015)
-
An economic analysis of online advertising using behavioral targeting
Chen, Jianqing, (2014)
-
Buy-it-now or take-a-chance : price discrimination through randomized auctions
Celis, L. Elisa, (2014)
- More ...
-
Median stable matching for markets with wages
Schwarz, Michael, (2011)
-
Existence and Testable Implications of Extreme Stable Matchings
Echenique, Federico, (2010)
-
The Revealed Preference Theory of Stable and Extremal Stable Matchings
Echenique, Federico, (2013)
- More ...