Pricing in the digital age : implications for consumer behavior
Year of publication: |
2020
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Authors: | Winer, Russell S. |
Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 193-207
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Subject: | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Digitalisierung | Digitization |
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