Pricing in the digital world
Year of publication: |
2011
|
---|---|
Authors: | Docters, Rob ; Tilstone, Lisa ; Bednarczyk, Susan ; Gieskes, Martijn |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 32.2011, 4, p. 4-11
|
Subject: | Preismanagement | Pricing strategy | Digitale Güter | Digital goods | Marktsegmentierung | Market segmentation |
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