Pricing luxury brands : specificities, conceptualization and performance impact
by Martin Fassnacht, Philipp Nikolaus Kluge and Henning Mohr
| Year of publication: |
2013
|
|---|---|
| Authors: | Faßnacht, Martin ; Kluge, Philipp Nikolaus ; Mohr, Henning |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 2, p. 104-117
|
| Subject: | Markenartikel | Brand | Luxusgüter | Luxury goods | Preismanagement | Pricing strategy | Markenimage | Brand image | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009750437