Strategic winery reputation management : exploring German wine guides
Year of publication: |
2016
|
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Authors: | Dressler, Marc |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 1, p. 4-21
|
Subject: | Marketing strategy | Brand management | Pricing | Strategy | Conceptual/theoretical | Germany | Regression | Quality assessment | Deutschland | Markenführung | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Weinbau | Wine industry | Wein | Wine | Strategisches Management | Strategic management | Firmenimage | Corporate reputation |
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