Pricing practices : a critical review of their effects on consumer perceptions and behaviour
Gorkan Ahmetoglu; Adrian Furnham; Patrick Fagan
| Year of publication: |
2014
|
|---|---|
| Authors: | Ahmetoglu, Gorkan ; Furnham, Adrian ; Fagan, Patrick |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 696-707
|
| Subject: | Pricing practices | Critical review | Behavioural economics | Consumer psychology | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407239