Pricing strategies : a marketing approach
Robert M. Schindler
| Year of publication: |
2012
|
|---|---|
| Authors: | Schindler, Robert M. |
| Publisher: |
Thousan Oaks, Calif. [u.a.] : SAGE |
| Subject: | Betriebliche Preispolitik | Marketingmanagement | Preispolitik | Marketing | Pricing. | Marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 391 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-412-96474-6 ; 1-412-96474-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009420221