Pricing strategies considering online reviews in a dual-channel supply chain
Huan-huan Zhao, Jing-yu Xu
Year of publication: |
2024
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Authors: | Zhao, Huan-huan ; Xu, Jing-yu |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 5, p. 3254-3267
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Subject: | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce |
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