Pricing strategies of complementary products in distribution channels : a dynamic approach
Fabien Ngendakuriyo, Sihem Taboubi
| Year of publication: |
March 2017
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|---|---|
| Authors: | Ngendakuriyo, Fabien ; Taboubi, Sihem |
| Published in: |
Dynamic games and applications : DGA. - Boston : Birkhäuser, ISSN 2153-0785, ZDB-ID 2610271-7. - Vol. 7.2017, 1, p. 48-66
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| Subject: | Differential games | Pricing | Marketing channels | Complementary products | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Komplementärgüter | Complementary goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13235-016-0181-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804919