Pricing strategies of tour operator and online travel agency based on cooperation to achieve O2O model
Yong Long, Pingping Shi
| Year of publication: |
October 2017
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|---|---|
| Authors: | Yong, Long ; Shi, Pingping |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 62.2017, p. 302-311
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| Subject: | Cooperation | Pricing strategies | O2O model | Tour operator | Online travel agency | Reisevermittler | Travel agency | Preismanagement | Pricing strategy | Tourismuswirtschaft | Tourism industry | Electronic Commerce | E-commerce | Theorie | Theory | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734299