Principles and practice of marketing
Jim Blythe
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Blythe, Jim |
| Publisher: |
Andover : South-Western Cengage Learning |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 744 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4080-1147-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009005669