Principles and practice of marketing
David Jobber
| Year of publication: |
2004 ; 4. ed.
|
|---|---|
| Authors: | Jobber, David |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIV, 942 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-710708-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004791568