Principles and practice of marketing
David Jobber
| Year of publication: |
2010 ; 6. ed.
|
|---|---|
| Authors: | Jobber, David |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXX, 946 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-07-712330-1 ; 978-0-07-712330-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008811375