Principles of direct and database marketing
Alan Tapp
| Year of publication: |
2005 ; 3rd ed
|
|---|---|
| Authors: | Tapp, Alan |
| Publisher: |
Harlow [u.a.] : Financial Times |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Direktmarketing | Direct marketing | Theorie | Theory | Großbritannien | United Kingdom | Datenbank | Database |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIV, 489 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0409 |
| ISBN: | 0-273-68355-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002157728