Principles of direct and database marketing
Year of publication: |
2005 ; 3rd ed
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Authors: | Tapp, Alan |
Publisher: |
Harlow [u.a.] : Financial Times |
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Direktmarketing | Direct marketing | Theorie | Theory | Großbritannien | United Kingdom | Datenbank | Database |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
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Principles of direct and database marketing
Tapp, Alan, (2000)
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Link, Jörg, (1993)
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Database Marketing : Analyzing and Managing Customers
Blattberg, Robert C., (2008)
- More ...
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Principles of direct and database marketing : a digital orientation
Tapp, Alan, (2008)
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Field-capital theory and its implications for marketing
Tapp, Alan, (2010)
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Tapp, Alan, (2004)
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