Principles of marketing engineering
Year of publication: |
2007
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Authors: | Lilien, Gary L. ; Rangaswamy, Arvind ; De Bruyn, Arnaud |
Publisher: |
Victoria [u.a.] : Trafford |
Subject: | Marketing | Prinzip | Konstruktion |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Ramasamy, T., (2008)
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Rice, Craig S., (1966)
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How incorporating feedback mechanisms in a DSS affects DSS evaluations
Kayande, Ujwal, (2009)
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How feedback can improve managerial evaluations of model-based marketing decision support systems
Kayande, Ujwal, (2006)
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The effect of feedback and learning on DSS evaluations
Kayande, Ujwal, (2006)
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