Principles of marketing in the digital era : theories - tools - case studies
Stefan Wengler
| Year of publication: |
2020 ; 1. Auflage
|
|---|---|
| Authors: | Wengler, Stefan |
| Institutions: | Access Marketing Management e.V (publisher) |
| Publisher: |
2020: Weidenberg : Access Marketing Management |
| Subject: | Marketing | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 290 Seiten Illustrationen 24 cm x 17 cm, 890 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-945456-22-4 ; 3-945456-22-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290901