Principles of marketing
Philip Kotler ; Gary Armstrong
| Year of publication: |
1991 ; 5. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Armstrong, Gary |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 711 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-691247-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004126896