Principles of marketing
Louis E. Boone ; David L. Kurtz
| Year of publication: |
2012 ; 15., internat. ed.
|
|---|---|
| Authors: | Kurtz, David L. ; Boone, Louis E. |
| Publisher: |
Mason, Ohio [u.a.] : South-Western |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 978-0-538-48177-9 ; 0-538-48177-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008968695