Principles of marketing : the management view
RichardH. Buskirk
| Year of publication: |
1961
|
|---|---|
| Authors: | Buskirk, Richard H. |
| Publisher: |
New York : Holt, Rinehart and Winston |
| Subject: | Absatztechnik | Marktforschung | Marktpsychologie | Preisgestaltung | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Extent: | XXII, 647 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | biogr. Notiz d. Verf. 2 Ex. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001967057