Principles of retailing
John Fernie, Suzanne Fernie and Christopher Moore
| Year of publication: |
2015 ; Second edition
|
|---|---|
| Authors: | Fernie, John ; Fernie, Suzanne ; Moore, Christopher |
| Other Persons: | Fernie, Sue (contributor) ; Moore, Christopher M. (contributor) |
| Publisher: |
London : Routledge |
| Subject: | Handelsmanagement | Retail management | Einzelhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Online-Ressource (XVIII, 349 S.) Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Description based upon print version of record Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Preface; Abbreviations; 1. The retail environment; 1.1 Introduction; 1.2 The changing consumer; 1.3 The retail response; 1.4 The role of government; 1.5 Summary; 2. Theories of retail change; 2.1 Introduction; 2.2 Cyclical theories; 2.3 Environmental theories; 2.4 Conflict theory; 2.5 Combined theory; 2.6 Learning summary; 3. Strategic retail marketing 1: the strategic planning process; 3.1 Introduction; 3.2 The strategic planning process; 3.3 Corporate strategy and objectives 3.4 Environmental analysis3.5 Resource audit and analyses; 3.6 Strategic choice; 3.7 Summary; 4. Strategic retail marketing 2: market segmentation and the service marketing mix; 4.1 Introduction; 4.2 Market segmentation; 4.3 Retail branding; 4.4 The service marketing mix; 4.5 Promotion; 4.6 People, process and physical evidence; 4.7 Summary; 5. The internationalization of retailing; 5.1 Introduction; 5.2 Internationalization of concepts; 5.3 Sourcing of products and services; 5.4 Internationalization of store development; 5.5 Towards a conceptual framework 5.6 The reshaping of the global retail market5.7 Summary; 6. Electronic commerce and retailing; 6.1 Introduction; 6.2 The growth and development of the e-commerce market; 6.3 The e-commerce consumer; 6.4 e-tail store development; 6.5 Online store attributes; 6.6 The online grocery market; 6.7 e-fulfilment; 6.8 Summary; 7. Product management; 7.1 The new age of product management; 7.2 The impact of online upon product management; 7.3 What does retail product management mean?; 7.4 The product designer; 7.5 Trend management strategies; 7.6 Customer trend analysis; 7.7 The retail buyer 7.8 The role of the merchandiser7.9 The role of the brand visual presentation manager; 7.10 Summary; 8. Offshore sourcing and corporate social responsibility (CSR); 8.1 Introduction; 8.2 Sourcing strategies; 8.3 Managing offshore sourcing activities; 8.4 Offshore sourcing and the international fashion supply chain; 8.5 Corporate social responsibility (CSR) in international fashion supply networks; 8.6 Summary; 9. Retail logistics; 9.1 Introduction; 9.2 Supply chain management: theoretical perspectives; 9.3 Quick response (QR) and efficient consumer response (ECR) 9.4 The UK grocery retail supply chain9.5 Differences in logistics 'cultures' in international markets; 9.6 The internationalization of logistics practice; 9.7 Future challenges; 9.8 Summary; 10. Adding value through customer service; 10.1 Introduction; 10.2 Customer service defined; 10.3 Service characteristics and their implications for customer service; 10.4 Improving the quality of customer service; 10.5 Managing customer service; 10.6 Implementing good customer service in retailing; 10.7 Summary; 11. Visual merchandising and retail selling; 11.1 Introduction 11.2 The dimensions of visual merchandise management |
| ISBN: | 978-1-138-79194-7 ; 978-1-317-64829-1 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011681108