Principles of service marketing and management
Year of publication: |
c1999
|
---|---|
Authors: | Lovelock, Christopher H. ; Wright, Lauren |
Publisher: |
Upper Saddle River, N.J. [u.a.] : Prentice Hall |
Subject: | Dienstleistung | Marketing |
Description of contents: | Table of Contents [gbv.de] |
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Call Center - neue Taylorisierung oder innovative Dienstleistungsorganisation?
Bittner, Susanne, (1999)
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Langer, Markus F., (2001)
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German and Anglo-Saxon Approaches on Services and Services Marketing : Taking Stock - Looking Ahead
Haase, Michaela, (2008)
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Principles of service marketing and management
Lovelock, Christopher H., (2001)
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Principles of service marketing and management
Lovelock, Christopher H., (1999)
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Effectiveness of career choice interventions : a meta-analytic replication and extension
Whiston, Susan C., (2017)
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