Principles of service marketing and management
Christopher Lovelock ; Lauren Wright
| Year of publication: |
1999
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Wright, Lauren |
| Publisher: |
Upper Saddle River, N.J. : Prentice Hall [u.a.] |
| Subject: | USA | Dienstleistungssektor | Marketing | Einführung | Management | Dienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 414 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-676875-x |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004139421