When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
| Year of publication: |
2013
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|---|---|
| Authors: | Pracejus, John W. ; O'Guinn, Thomas C. ; Olsen, G. Douglas |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 3, p. 211-218
|