Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Year of publication: |
2016
|
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Authors: | Jai, Tun-Min ; King, Nancy J. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 296-303
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Subject: | Consumer loyalty | Commitment | Consumer data | Information privacy | Privacy segment index | Data brokers | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundendaten | Customer data |
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