Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Raj Sethuraman
| Year of publication: |
2006
|
|---|---|
| Authors: | Sethuraman, Raj |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 2, p. 27-44
|
| Subject: | Handelsmarke | Store brand | Marktforschung | Market research | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003346466