Private label : turning the retail brand threat into your biggest opportunity
Keith Lincoln & Lars Thomassen
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Lincoln, Keith ; Thomassen, Lars |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Einzelhandel | Markenartikel | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 297 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5027-4 |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004893759