Are fans proud of the WNBA's "pride" campaign?
Ceyda Mumcu and Nancy Lough
| Year of publication: |
March 2017
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|---|---|
| Authors: | Mumcu, Ceyda ; Lough, Nancy |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 1, p. 42-54
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| Subject: | fan attitudes | gay-themed marketing | consumption intentions | LGBT | WNBA | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697111