Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Year of publication: |
January 2017
|
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Authors: | Lakshman, C. ; Kumra, Rajeev ; Adhikari, Atanu |
Published in: |
Journal of management & organization : JMO. - Cambridge : Cambridge Univ. Press, ISSN 1839-3527, ZDB-ID 2375897-1. - Vol. 23.2017, 1, p. 116-135
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Subject: | proactive market orientation | intrafirm causal ambiguity | new product development | innovation | performance | Unternehmenserfolg | Firm performance | Innovation | Marketingmanagement | Marketing management | Indien | India | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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