Proactive postsales service : when and why does it pay off?
Goutam Challagalla, R. Venkatesh, & Ajay K. Kohli
| Year of publication: |
2009
|
|---|---|
| Authors: | Challagalla, Goutam ; Venkatesh, R. ; Kohli, Ajay Kumar |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 2, p. 70-87
|
| Subject: | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820607