Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Waheed Kareem Abdul
| Year of publication: |
2023
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|---|---|
| Authors: | Abdul, Waheed Kareem |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 6, p. 455-469
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| Subject: | Brand credibility | Elapsed time | Manufacturer brands | Permanent price reduction | Trust violations | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-022-00406-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447358