Problems in Predicting New Product Growth for Consumer Durables

A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.

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Year of publication:	1980
Authors:	Heeler, Roger M. ; Hustad, Thomas P.
Published in:	Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 26.1980, 10, p. 1007-1020
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	marketing: new products \| forecasting \| industries: electric/electronic

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mnsc.26.10.1007 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009204575