Processes and integration in the interaction of purchasing and marketing : considering synergy and symbiosis
Mark A. Toon, Robert E. Morgan, Adam Lindgreen, Joëlle Vanhamme, Martin K. Hingley
| Year of publication: |
2016
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|---|---|
| Authors: | Toon, Mark A. ; Morgan, Robert ; Lindgreen, Adam ; Venhamme, Joëlle ; Hingley, Martin K. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 74-81
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| Subject: | Functional integration | Interface | Internal integration | Purchasing | Relational | Transactional | Beschaffung | Procurement | EU-Staaten | EU countries | Synergie | Synergy | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.07.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447493