Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
Year of publication: |
2010
|
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Authors: | Farris, Paul |
Other Persons: | Johnson, Richard (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Konsumgüterindustrie | Consumer goods industry | Glücksspiel | Gambling | Unternehmenskooperation | Inter-firm cooperation |
Extent: | 1 Online-Ressource (5 p) |
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Series: | Darden Case ; No. UVA-M-0655 |
Type of publication: | Book / Working Paper |
Language: | English |
Other identifiers: | 10.2139/ssrn.1584111 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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